Passion, particularly with the internal champion of the company, is extremely important. Napoleon indicated that passion, morale and drive were worth a division. Do not fall in love, however. For example. since I am passionate skier, I would never purchase or invest in a ski area. My objective decisions would be dimmed and I would never fold. I would be in love. It is important to have passion more along the lines of a meaningful one-night stand, rather than a marriage to a project that lasts forever and becomes a financial black hole. Passion itself will not make a project succeed; but the lack of passion will certainly make a project fail.
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